"There are two parallel realities. While hand-to-hand relationships keep on weakening, far away relationships increase and proliferate mask to mask. The adventure of being a different or better individual, always depending on the image projected to the others, is now provided with a device by which our identity’s appearance is tangled with our deception weapons. We have more power regarding our design through the props, nickname, avatar, sex games and age or other resources to make person’s characters or versions for the real (…)". "In South Korea, social and affective relationships through electronic means already exceed in frequency the ones hand-to-hand (…)".

Vicente Verdú. Soledad: La plaga del siglo XXI (Loneliness: The plague of 21st century)
El País Semanal, 2007/12/16

Born in Erandio, Bizkaia, in 1965, Juan Gómez has been working in advertising photography for over 20 years. At Getxophoto, he is presenting a preview of his first creative project, Second Life.

Juan Gómez (Erandio, 1965)
Second Life

2009 Edition
Outdoor installation
Venue: Mobile Gallery, Station Square